Obstacle: Clawson needs to stand out against its neighboring counties.

Answer: Film Clawson's eclectic shops as if it were a small town in a quirky video game. Put the viewer into an explorer mindset, to drive more IRL interest. Get the community involved. Use it's slogan "little city, big heart" as the main creative driver to secure purpose. Define a brand that can grow.

Impression: "Clawson made their town feel like a video game"